Brand license partner for Philips Monitors, MMD is rolling out new displays for home and business users featuring innovative SoftBlue technology which is said to protect the eyes and reduce eye fatigue by mitigating the impact of blue-light exposure, without sacrificing the fidelity and quality of the original colour.
While filter-based solutions tinge colours with yellow, the SoftBlue displays eliminate blue light emissions at the potentially harmful wavelengths at the higher end of the shortwave spectrum, and shift the wavelength peak from harmful 450 nm to 460 nm.
This reduces the potentially detrimental blue light by over 90%, but without sacrificing the fidelity and quality of the original colour. Users therefore benefit from accustomed picture quality, brightness and colour fidelity, and enjoy well-being for their eyes as well.
All five new displays are all equipped with IPS-ADS panels for extra-wide 178-degree viewing angles with crisp images and vivid colours, 16:9 aspect-ratio, 1920 x 1080 Full HD resolution and built-in stereo speakers to complement easy viewing with a great sound experience. The E-Line displays for home users are available in 21.5-inch, 23.6-inch and 27-inch sizes. The two P-Line displays, in 21.5-inch and 23.8-inch versions, are designed with busy professionals in mind. In these displays, SoftBlue is complemented by another exclusive Philips technology to lessen eye fatigue: Philips Flicker-Free regulates brightness and reduces flicker for more comfortable viewing.
With the SmartErgo base, the displays can be tilted, swivelled and height-adjusted to whatever level and angle best suits the user.
